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IAAF has a new logo

Published by
Chris Nickinson   Aug 21st 2009, 5:10pm
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Berlin unveils a new look for the IAAF

New IAAF LOGO  (IAAF.org)

New IAAF LOGO (IAAF.org)

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  • Michael Johnson (R) and Jehue Gordon attend the launch of the IAAF new logo
  • The new IAAF logo on display during the 12th IAAF World Championships in Athletics

Berlin, Germany - The IAAF is delighted to launch a new logo and competition brand system, foretelling a bright future for athletics, at the 2009 IAAF World Championships in Athletics, Berlin.

In an effort to make athletics the number one sport for individuals in a changing world, the IAAF aims to deliver a consistent set of values which are at the centre of all its activities and provide leadership for the sport which are symbolised in the new brand visuals, with its unique new IAAF typeface. 

But the brand revamp does not only introduce a new IAAF logo but a consistent and recognisable look for all IAAF uses, and especially our system of competitions.

These designs not only help to symbolise the prestige, high performance, global and heroic values of IAAF athletics but also aim to position each IAAF project.

“I am very pleased to welcome this new IAAF brand,” said IAAF President Lamine Diack. “The creative designs have been produced in response to detailed market research, and the IAAF logo has been modernised. The values of athletics remain in the well established victory figure while the swoosh track effect reinforces the sport’s universal appeal. The combined effect is modern and clean and will build a clear and recognizable global personality for athletics.”

 

Read the full article at: berlin.iaaf.org

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